Funnels, flywheels, and B2B buyers: how to get on the day-one list
Businesses recognize the need to implement innovative technology solutions because of their positive impact on operations and the bottom line. But customers wrestle with many challenges when evaluating and deciding upon potential solutions.
Breaking free from AVE: embracing better measurement approaches
Measuring the success of earned media efforts is not as simple as comparing the campaigns to advertising value equivalency. The industry needs new measurements and Racepoint Global's Research and Insight's team lead, Faith Martin offers suggestions.