By Larry Weber
A New Age of Reason: Harnessing the Power of Tech for Good provides a roadmap for integrating world-changing emerging technologies, such as AI/robotics, chips/sensors, and quantum computing, to solve some of today’s thorniest and most pressing problems like climate change and world hunger.
Larry Weber offers inspiring examples of companies using technology to positively impact humanity. This book is an actionable playbook to transform your organization around this mission, including how to develop a tech for good strategy, how to evolve the C-suite to deliver on this mission, how to market it, and how to measure outcomes. Weber also discusses the latest technology breakthroughs delivering positive world outcomes, such as:
Bringing together a collective of major thinkers on this subject and providing guidance for a better future, A New Age of Reason: Harnessing the Power of Tech for Good is a timely read for all executive leaders seeking to harness the new wave of technology to solve key societal problems and have a positive impact on the world.
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Larry Weber, a globally renowned expert on public relations and marketing services, brings over 40 years of experience to the table.
As the founder of several successful integrated marketing agencies, including Racepoint Global, he has been a key player in the convergence of technology, the Web, and communications. His thought leadership and guidance have transformed both international and emerging companies into powerhouse brands.
Weber’s extensive experience in the tech field positions him at the forefront of technological innovation across several other industries, making him the perfect guide for this journey.
We live in a sea of technology—it surrounds us and affects every aspect of our lives, mostly in ways we could not live without. But it’s too easy to take this blessing of capabilities for granted. Most of us have become so habituated to technology’s marvels that we barely even notice them. It’s easier to get annoyed when our smartphone battery runs out or a wire doesn’t work, for example, than to feel grateful for the truly astonishing feats the device enables for us the rest of the time. None of us will leave home without it. But the smartphone is just one of innumerable amazing technologies that grace our lives.
Larry Weber wants us to stop and marvel. But more than that, he sees the gifts of tech as an inspiration. He believes in the almost infinite potential of innovation to improve our companies, our lives, and our societies.
Even as we collectively face the myriad crises of global warming, threats to democracy, ongoing wars, and fears about the potential downside of artificial intelligence, Weber sees amazing new pathways to progress.
Yet we also all live, today, in a sea of pessimism and fatalism. Everywhere, even well-informed people increasingly feel paralyzed, even hopeless. Considerable numbers of young people are so demoralized they are starting to say they don’t even want to bring a child into a world they see as blighted and degrading.
In this book, Weber makes the case that they are simply not seeing what’s happening. He is a relentless, committed optimist–or, as he calls himself, a “techno-optimist.” Combatting society’s endemic fatalism is a big part of Weber’s mission. As he enthuses near the end of this bracing book, “We are on the cusp of a new era where technology has finally evolved to deliver amazing benefits to the world.”
It won’t be easy for businesses to rise to this challenge. It means planning differently, communicating differently, and organizing the corporation differently. Weber advocates, for example, that every company creates new positions like a “chief ethics officer” and even a “chief humanitarian officer.” Take that, cynics about the role of business!
My own career has been spent writing about big companies, the evolution of technology, and its potential to improve society. Thank you, Larry Weber, for so clearly and passionately arguing for this essential new shift in business consciousness. I suspect his passion and knowledge will be as inspiring for you as it is for me.
“In our current times, it can often be difficult to see a better future. This windshield wiper of a book clears away the fog and the mist, enabling leaders to see how technology will solve big, seemingly intractable problems and improve the world for everyone.”
“We stand at a critical tipping point in which technology now has the capacity to solve some of our most vexing problems. This is true in medicine, climate change and other important realms. This book illustrates the “how," giving today’s executives the mindset and approach needed to embrace this critical clarion call.”
“This book needs to be widely read, especially among college students and new professionals. Too often, contemporary conversations drip with cynicism and nihilism. Weber tells a powerful story about the promise of the next wave of technology to give us the tools to address some of our most pressing problems.”
“Throughout history, new knowledge and technology have been the drivers of human progress. Today, their potential is magnitudes greater as humanity stands in the midst of multiple great revolutions —biotech, digital, AI, the data tsunami, autonomous systems, and nanotechnology. This book shows how these technologies are generating game-changing applications for a giant leap into a brilliant future.”
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A New Age of Reason by Larry Weber. © 2019 by John Wiley & Sons, Inc. All Rights Reserved. Published by John Wiley & Sons, Inc.