DIG Article providing Tips for the Risk-Averse CMO featured in AdAge

May 20, 2011

A contributed article by Digital Influence Group’s Glenn Engler was featured in the CMO Strategy section of Advertising Age on June 20, 2011. In the piece – “Tips for the Risk-Averse CMO”– Glenn encourages CMOs to take a longer view and re-evaluate how they think about risk. Listen, Fast Pilot, Learn and Keep Innovating are 4 quick tips for getting started and driving successful social programs.

Questions or comments for Glenn? Connect with Glenn on Twitter @glennengler or on his blog, Random Patterns of Thoughts.