Market Edge Podcast with Larry Weber & Michael Hendrix, IDEO

February 5, 2014

On Feb. 5, 2014, Chairman Larry Weber’s Market Edge podcast featured Michael Hendrix, Partner at IDEO, a global design firm that helps organizations in public and private sectors innovate and grow.

During the podcast “Corporate Identity, Rebranding and Design Branding,”  Larry and Michael discussed how companies can build connections with their consumers through branding and what life is like a IDEO.

Listen to the podcast: Corporate Identity, Rebranding and Design Brandingis also available for download via iTunes.

Market Edge is a podcast that introduces listeners to innovators and trendsetters, who provide their perspectives on technology, communications and the unique opportunities and challenges facing marketers and brands today.