Market Edge Podcast with Larry Weber & Rodrigo Martinez, IDEO

November 5, 2013

On Nov. 5, 2013, Chairman Larry Weber’s Market Edge podcast featured Rodrigo Martinez, Life Sciences Chief Strategist and Senior Portfolio Director at IDEO, a global design firm that helps organizations in public and private sectors innovate and grow.

During the podcast, Larry and Rodrigo discussed “Design Thinking and Marketing,” the changing customer experience, building brand connections, and the challenges of implementing new design and marketing strategies.

Listen to the podcast: “Design Thinking and Marketing

“Design Thinking and Marketing” is also available for download via iTunes.

Market Edge is a podcast that introduces listeners to innovators and trendsetters, who provide their perspectives on technology, communications and the unique opportunities and challenges facing marketers and brands today.