Read our take on topics that matter to our industry, our society, and our clients.
Racepoint has launched a wellness program focused on holistic employee well-being. The initiative is built on four pillars: emotional resilience, physical health, social connection, and financial well-being. The wellness program recognizes individual journeys and provides tailored resources to create a supportive culture that empowers employees to make intentional decisions about their well-being.
Read MoreRacepoint has launched a wellness program focused on holistic employee well-being. The initiative is built on four pillars: emotional resilience, physical health, social connection, and financial well-being. The wellness program recognizes individual journeys and provides tailored resources to create a supportive culture that empowers employees to make intentional decisions about their well-being.
B2B social has changed a lot over the last decade. Today, it’s all about prioritizing entertainment.
Brands have embraced TikTok as a dynamic platform to drive awareness leveraging both earned and sponsored content to connect with new audiences. However, this progress faces uncertainty in light of TikTok’s recent ban (and unban), which sparked concerns about its long-term reliability as a channel. The question remains: what should brands do?
CES 2025 showcased personalized and human-centered innovation that will redefine consumer experiences and business strategies. Industry leaders and disruptors came together to unveil transformative advancements in AI, chip technology, and healthtech, highlighting the evolving role of technology in shaping our world.
The human brain thrives on simplicity, favoring efficient explanations and processes to conserve cognitive energy. For creative professionals, especially in tech PR, this insight is transformative. By embracing simplicity, we can craft clearer, more impactful messages that resonate with audiences bombarded by information. This blog explores the science behind the brain's love for simplicity and its implications for creative work. It highlights strategies like prioritizing core messages, designing for clarity, and balancing simplicity with accuracy.
