Blog: RPG’s Newest Trends and Industry Insights

Welcome to the Racepoint Global blog, where we discuss trendspotting and our insights around all things related to integrated marketing

Category: Consumer

Women Who Code Meetup: a recap from a woman who doesn’t really code

February 6, 2018

Written by: Faith Martin – Account Executive Last week I attended the…

Twitter’s #BrandBowl52 Recap

February 5, 2018

Written by: Jane O’Connor ─ Account Coordinator The Eagles weren’t the only…


February 2, 2018

Written by: Jane O’Connor ─ Account Coordinator If you’re a true sports fan…

Changing the Way We Think About Digital Marketing

January 5, 2018

Written by: Stephanie Mendonca – Brand Designer, Racepoint Global Boston 2018 is…

Remaining on the ball in the content-led era

September 27, 2017

Written by Luke Roberts, Client Manager, London office  Content marketing is not…

Let’s Hear It | CMO Breakfast Wrap-Up

March 10, 2017

What possibly could the Sistine Chapel, Gillette Stadium and pro golfer Rory…

The NFL-Twitter deal: Second-screen Viewing, International Growth and the Next Roone Arledge?

April 8, 2016

Written by Scott Barboza, Senior Account Executive at Racepoint Global In television…

Zulily and the Human Touch

January 15, 2016

Written by Ani Jigarjian, VP of Global Marketing and Business Development By now,…

Football Welcomes a ‘New’ Player

March 27, 2015

Football today is a commercial paradise. The FT broke news yesterday that the…