Blog: RPG’s Newest Trends and Industry Insights

Welcome to the Racepoint Global blog, where we discuss trendspotting and our insights around all things related to integrated marketing

Category: Industry & Trends

‘Generation Notification’

September 10, 2015

Speaking from a marketer’s perspective, our industry is focused on one of…

Planning a Successful Media Tour in China

August 28, 2015

(image source) As PR professionals, managing a press tour for our clients…

Influencer Marketing Case Study:  #RevolveintheHamptons

August 6, 2015

Blogger nation Though the initial explosion of the blogging phenomenon may be…

3 Tips for Navigating the PR Industry in China

July 23, 2015

( image via: ) Having worked at Racepoint Global for nearly two years,…

Thoughts of an HR Specialist: Popular Online Recruitment Platforms in China

July 2, 2015

( Image via ) We usually hear job seekers saying it is really…

What you need to know about cinemagraph

April 23, 2015

As digital advertising blooms and even outperforms traditional advertising, advertisers are always…

F8, the ‘Finternet’, FB Messenger and How VR Might Change Communications

April 16, 2015

Recent news from Facebook and what it means for Marketers  – by…