Blog: RPG’s Newest Trends and Industry Insights

Welcome to the Racepoint Global blog, where we discuss trendspotting and our insights around all things related to integrated marketing

Category: Industry & Trends

Dumb & Dumber: (Some) Brand Mistakes of 2015

December 23, 2015

 by Brigid Sweeney, Senior Associate, Global Agency Marketing & New Business People…

Holiday Marketing: Where Do We Draw the Line?

December 11, 2015

Written by Kayla Niedziejko, Associate, Agency Marketing Merriam Webster defines the word…

Five Communication Tips for Reaching Millennials

October 5, 2015

By Ebonie Johnson Cooper I love talking about millennials. As a millennial…

Video:  The Importance of Storytelling

September 18, 2015

In an age where 300 hours of video are uploaded to YouTube…

‘Generation Notification’

September 10, 2015

Speaking from a marketer’s perspective, our industry is focused on one of…

Planning a Successful Media Tour in China

August 28, 2015

(image source) As PR professionals, managing a press tour for our clients…

Influencer Marketing Case Study:  #RevolveintheHamptons

August 6, 2015

Blogger nation Though the initial explosion of the blogging phenomenon may be…

3 Tips for Navigating the PR Industry in China

July 23, 2015

( image via: http://www.forbes.com/sites/ciocentral/2012/08/10/whats-your-time-to-insight/ ) Having worked at Racepoint Global for nearly two years,…

Thoughts of an HR Specialist: Popular Online Recruitment Platforms in China

July 2, 2015

( Image via http://bookboon.com/blog/2014/01/7-expert-recruitment-tips-eric-garner/ ) We usually hear job seekers saying it is really…

What you need to know about cinemagraph

April 23, 2015

As digital advertising blooms and even outperforms traditional advertising, advertisers are always…