Blog: RPG’s Newest Trends and Industry Insights

Welcome to the Racepoint Global blog, where we discuss trendspotting and our insights around all things related to integrated marketing

Category: Social Media

Who Won Social Media Gold at the Rio Olympics?

September 2, 2016

Every four years, the summer Olympics inspires and motivates athletes and spectators…

Cashing in on Olympic Internet Fame in China

August 18, 2016

One surprise to come from the 2016 Rio Olympic Games is that…

WeChat Moments – The Holy Grail of Social Media Marketing In China

June 16, 2016

WeChat, as you may have heard, is a social platform like no…

3 Branding Tips on Social Networking

May 26, 2016

In mobile internet era, most of us are being buried with huge…

What to Expect When WeChat Launches Paid Reading

May 12, 2016

Recent reports say that WeChat is planning to add several new features…

The NFL-Twitter deal: Second-screen Viewing, International Growth and the Next Roone Arledge?

April 8, 2016

Written by Scott Barboza, Senior Account Executive at Racepoint Global In television…

Measuring Your Social Media

January 29, 2016

What does it mean by “measuring” your social media? This is done…

Snapchat Gets Political & More Social Media Changes in 2015

December 22, 2015

By Andra Searles and Cody Sibulo  2015 sure saw a lot of…

Our Racepoint Global Internship: What We Learned

August 28, 2015

By: Tia Dabney and JJ Sindhusake Shaping how an organization is perceived…

Periscope: Experiences from Another Perspective

August 21, 2015

Social media nowadays comes in many different forms. Platforms such as Instagram,…