Shifting consumer preferences, media hype cycles, and emerging conversation trends present meaningful opportunities for tech-forward brands. Marketers and PR professionals rely on data and insights to ensure that their communications strategies are targeted, risk-aware, and aligned with business goals.
In the fast-paced world of Public Relations (PR), it's easy to lose sight of mental health amid deadlines and client demands, especially toward the end of the year. Simone explores practical ways to prioritize our well-being on World Mental Health Day and beyond—both at work and in life. From celebrating personal wins to fostering gratitude and practicing self-care, these simple strategies will help you maintain balance and re-energize as you prepare for the challenges ahead. Mental health isn’t just a one-day focus; it’s an everyday commitment to yourself and your growth.
CES is the world’s largest and most influential tech event. Whether you’re a show veteran, looking to amplify your presence, or attending for the first time, here are some key strategies to consider.
Larry Weber’s new book, “A New Age of Reason: Harnessing the Power of Tech for Good,” inspires and ignites a conversation with fellow panelists David Kirkpatrick and Dr. Alexander Dale. Here’s a snapshot of our discussion.
Marketers and communicators, what does it mean to be customer-centric? It’s something we all talk about, but do we know why it matters and how we can achieve it? This blog looks at the importance of customer-centric storytelling and the value it delivers for brands willing to embrace it.
In light of National Work from Home Day on June 27, this article reflects on the evolution of remote work and explores Jenna Caswell’s personal experiences of working from home.
Businesses recognize the need to implement innovative technology solutions because of their positive impact on operations and the bottom line. But customers wrestle with many challenges when evaluating and deciding upon potential solutions.
In our fast-paced world of work, it's easy to overlook simple yet powerful acts of appreciation. By showing appreciation and gratitude, we are acknowledging the contributions of others. We lift their spirits and ours. We inspire a sense of purpose and belonging by honoring the hard work of our teammates. And we develop a company-wide understanding of respect for one another.
As communicators, we have the power to influence culture. That requires us to think holistically about the audiences we must reach. While audiences are changing across MANY dimensions, one often overlooked area is within the sphere of age. We are in the most age-diverse period in our history—people are living longer and working longer. That requires us to think about how to connect across “generations” at work.
