Thoughts

How the Brain’s Love for Shortcuts Can Inspire Simplicity in Your Creative

The human brain thrives on simplicity, favoring efficient explanations and processes to conserve cognitive energy. For creative professionals, especially in tech PR, this insight is transformative. By embracing simplicity, we can craft clearer, more impactful messages that resonate with audiences bombarded by information. This blog explores the science behind the brain's love for simplicity and its implications for creative work. It highlights strategies like prioritizing core messages, designing for clarity, and balancing simplicity with accuracy.

PR is for math lovers too

Television and media often portray public relations (PR) as a profession that’s all about flashy creativity or spinning stories. In reality, it’s a mix of logic, reason, and creative problem-solving. PR is an ideal career for people who enjoy using both their analytical and creative sides, blending structure and data with out-of-the-box thinking.

Mastering the Media Maze: The Power of a Data-Driven Approach

Shifting consumer preferences, media hype cycles, and emerging conversation trends present meaningful opportunities for tech-forward brands. Marketers and PR professionals rely on data and insights to ensure that their communications strategies are targeted, risk-aware, and aligned with business goals.

Insta-Impact: How Gen Z’s Social Media Perception Can Shape Brand Strategy

World Mental Health Day: Prioritizing Mental Health During the Year-End Sprint

In the fast-paced world of Public Relations (PR), it's easy to lose sight of mental health amid deadlines and client demands, especially toward the end of the year. Simone explores practical ways to prioritize our well-being on World Mental Health Day and beyond—both at work and in life. From celebrating personal wins to fostering gratitude and practicing self-care, these simple strategies will help you maintain balance and re-energize as you prepare for the challenges ahead. Mental health isn’t just a one-day focus; it’s an everyday commitment to yourself and your growth.

Unlocking CES: How Brands Can Make Noise and Create Impact

CES is the world’s largest and most influential tech event. Whether you’re a show veteran, looking to amplify your presence, or attending for the first time, here are some key strategies to consider.

Embracing flexibility: reflections on National Work from Home Day

In light of National Work from Home Day on June 27, this article reflects on the evolution of remote work and explores Jenna Caswell’s personal experiences of working from home.

Funnels, flywheels, and B2B buyers: how to get on the day-one list

Businesses recognize the need to implement innovative technology solutions because of their positive impact on operations and the bottom line. But customers wrestle with many challenges when evaluating and deciding upon potential solutions.