The big mistake companies make with influencers
The role of influencers in everyday business continues to grow and evolve. But what are the best ways to engage with influencers?
Reporter bites: bringing together journalists and PR pros to start conversations that matter
Reporter Bites series features conversations with experienced members of the media that gives an inside look at how reporters operate. Karen Weintraub, a reporter for USA Today, shares her best practices for media outreach, and more.
Sustainability goals are great, but milestones are better
With so many companies taking climate change seriously and setting ambitious goals for themselves, it’s important to remember that setting and sharing milestones shows companies are truly serious about their goals.
2021 Annenberg Survey results suggest the era of the bystander brand is over
Survey results from USC’s Annenberg School for Communication and Journalism indicate that the era of the bystander brand is over. The report highlights the need for communicators to embrace purpose and lead with values.
Should your brand be in the Clubhouse?
Clubhouse is an invite-only, audio-only app designed to bring together leaders and change-makers across industries. Racer Anna Halstead breaks down the pros and cons of the platform.
HBO’s Fake Famous Is Why Brands Should Prioritize Micro-influencers
HBO’s Fake Famous follows the journey of three people as they attempt to gain social media fame. For brands, focusing on micro and nano influencers can efficiently maximize budget and reach.