New Balance: Global Communications Strategy


The Campaign

Racepoint Global’s UK and US offices partnered to produce simultaneous media events in London and New York. To drive global communication and online engagement, we live-streamed each event and gave consumers the chance to interact with football players in Q&As. Our PR team leveraged New Balance executives and sponsored players for widespread media coverage and attendance.

RPG helped New Balance’s global communications strategy achieve widespread media coverage

updated NB images

updated new balance photo


The Results