Shoo the Flu: Consumer Marketing Strategy

The Campaign

Racepoint Global took a kid-friendly approach that made it easy for families to talk, think and learn about the safety and effectiveness of the flu vaccine. With RPG’s consumer marketing strategy, we were visible all over the community and speaking the languages (literally…six in total).

RPG's content strategy helped Shoo the Flu promote the importance of vaccinating students

With RPG's consumer marketing strategy, Shoo the Flu was visible all over the Oakland community

RPG's consumer marketing strategy took a kid friendly approach for families to learn about the effectiveness of the flu vaccine


RPG's Client Work: Shoo the Flu Consumer Marketing Strategy


The Results