Chairman & CEO Larry Weber was featured in O'Dwyer's commenting on the notion that today, every company, in every industry — from footwear to agriculture — must view itself as a technology company. 

A topic addressed in his newest book, Authentic Marketing, Larry says that: "Today’s technologies are as ubiquitous as the air we breathe, powering a new class of customer experience that includes more convenient services, enhanced utility, personalized interactions and richer, more immersive engagements with brands. As such, companies must identify and act on this technology imperative to transform how customers experience their brand and to drive their business forward."

Read "Every Company Is A Tech Company" in O'Dwyer's.