On July 11, 2018, communications agency Racepoint Global announced the addition of Entegris and Xaxis to its client roster. The agency also welcomes Felicia Ou as Media Planner and Frederico de Sousa as Content Manager to support its growing roster of multinational clients in the technology sector.

Felicia Ou joins Racepoint Global as Media Planner with years’ of experience helping international companies penetrate the China market. Felicia most recently lead cross-border e-commerce accounts on one of the largest PPC advertising platforms in mainland China focusing on SEM, display and native ads. Before that, Felicia worked in a start-up managing social media platforms in order to drive sales and raise brand awareness in China.

As Content Manager, Frederico works with a global team to formulate content strategies and develop engaging content for the agency’s clients across APAC. Deeply passionate about everything technology-related, Frederico brings to the agency many years of experience writing for a range of technology and F&B brands as a freelance copywriter.

With its extensive and renowned portfolio of clients, Racepoint Global will deliver integrated campaigns including event management, content development, digital and social media, public relations, influencer mapping, and experiential marketing for the new additions to its roster.

“In our agency search, we wanted a partner with the breadth and depth of expertise, as well as the intelligence and creativity, to help bring our 2018 APAC strategy to life,” said Cheryl Ng, APAC Head of Marketing and Innovation at Xaxis. “Beyond the standard PR capabilities, the Racepoint team stood out to us because of their professionalism and unique approach to telling our story.”

Racepoint Global’s new client partnerships in the Greater China region include:

  • Entegris, a leader in providing specialty chemicals and advanced materials solutions for the microelectronics industry and other high-tech industries. Racepoint has been appointed to help elevate Entegris’ brand awareness among the trade and business community in China.
  • Xaxis, owned by the WPP, is the world’s largest adtech company and programmatically connects advertisers to audiences across all addressable channels to deliver measurable outcomes for brands. Racepoint Global works with Xaxis to drive brand visibility in the APAC region through executive thought leadership, content creation and media outreach.