Chairman & CEO Larry Weber was featured in an article in PRWeek addressing how "big tech is now expected to take a leadership role in how its products and services affect society" and the role PR people must play in navigating this "techlash."

A core theme discussed in his latest book, Authentic Marketing, Larry says that today, "tech companies are not only expected to take positions on industry issues, they’re also expected to act ethically by protecting privacy and using data wisely."

Read more in PRWeek: "Tech trends: PR Pros Grapple with 'Techlash'"