Andrew has more than two decades of experience in developing brand reputation, risk mitigation and integrated content marketing programmes for Fortune 500 and privately-owned corporations. Having spent twenty-two years in Hong Kong, he was responsible for creating and implementing a networked agency model across the Greater China and Asia Pacific Regions for MSLGROUP, PPR and Racepoint Global. Andrew is tasked with driving brand engagement strategies for clients and developing international corridors of business across emerging and enterprise technology, healthcare management and consumer lifestyle sectors.
After launching his career as a journalist, holding senior editorial positions with the South China Morning Post and the Mail on Sunday, Andrew now regularly contributes opinion editorials for industry publications and professional trade bodies such as Gorkana, PRWeek, The Holmes Report, ICCO World Report and the China British Business Council. Andrew has been part of Racepoint Global’s executive leadership team since 2010, he is listed as one of the most influential players in PR industry in both the UK and Asia in PRWeek’s Power Book and is a regular judge at the PRCA’s DARE and National Awards.