Former John Deere Communications Leader Eric Hodson Joins Racepoint

We’re growing our agriculture expertise by welcoming Eric Hodson as Racepoint’s new Senior Agriculture Advisor. Eric brings more than 30 years of experience in agriculture communications, and his arrival deepens an agriculture practice we’ve been building for more than a decade.

Meet Eric

Eric has spent his career where agriculture, technology, and storytelling meet. He is president and CEO of Green Light, LLC, and previously served as Vice President at Mod Op. Before that, he spent 16 years at John Deere.

Along the way, he built deep expertise in agricultural media relations and content. He also brings a rare understanding of the issues shaping the industry. At Racepoint, he'll help clients tell stories that resonate with both news outlets and the audiences that matter most to them.

Why it matters for our clients

Agriculture is a complex industry, and breaking through takes specialized knowledge and trusted relationships. Eric brings both.

"Eric has spent his career at the intersection of agriculture, technology, and storytelling, and deeply understands the issues shaping the industry, as well as what it takes to communicate them in a meaningful way," said Bill Davies, CEO of Racepoint Global. "His addition to Racepoint deepens an agriculture practice our team has built over more than a decade and gives our clients specialized access to the expertise and relationships needed to break through in a complex industry."

More than a decade in agriculture

Eric joins 12 years after Racepoint began working with John Deere. Throughout that partnership, we've served as Deere's technology and corporate PR agency. Together, we've delivered award-winning communications on technology, renewable fuels and high-value crops.

We've also helped lead partnerships with notable brands, celebrities and influencers, including football star Brock Purdy and TikTok sensation Jackson Laux. Eric's experience builds on that foundation and expands what we can offer agriculture and ag-tech brands.

Read the coverage in CommPro.