Written by
Racepoint Global
Racepoint Adds MIPS to Growing Embedded Technology Client Portfolio
Racepoint Global announced that MIPS has joined its growing roster of embedded technology clients. Building on the agency's experience with semiconductor innovators, the partnership will amplify MIPS' leadership in advancing the next wave of Physical AI across key industry trade shows and events.
MIPS: Bringing Physical AI to the Autonomous Edge
MIPS offers RISC-V IP, software, and tools for Physical AI platforms in transportation, robotics, and embedded computing. MIPS RISC-V IP enables these AI applications to sense, think, act, and communicate in real time.
Racepoint has extensive experience working with companies across the RISC-V ecosystem and the broader semiconductor landscape to unlock the value of AI and other breakthrough technologies.
"MIPS is undergoing a significant transformation as we expand our capabilities to enable AI to move from the data center to the autonomous edge," said James Prior, marketing at MIPS. "Racepoint will be a pivotal part of that strategy as we strengthen our presence at key industry events and shape the conversation around Physical AI."
A Global Speaking and Events Program Built on Earned-First Storytelling
Racepoint will support MIPS' global speaking program to elevate the company's presence at industry events and trade shows, combining experiential and earned-first amplification to extend the reach and impact of every engagement. The agency will also lead MIPS' media and industry analyst activities at these events.
With years of experience at leading tech and embedded tradeshows, including CES, MWC and embedded world, Racepoint helps clients turn these events into platforms for visibility and impact.
Racepoint's Longstanding Role in the RISC-V Movement
"Racepoint has been at the forefront of the RISC-V movement for years, supporting RISC-V International and the companies helping transform the architecture into a global standard. MIPS is a pioneering brand driving RISC-V momentum and pushing the boundaries of what's possible at the intersection of RISC-V and AI, making it a natural addition to our roster of industry-defining innovators," said Bill Davies, CEO, Racepoint Global. "We're excited to partner with MIPS as it continues to drive innovation and bring their breakthroughs into the spotlight through earned-first storytelling and strategic speaking programs."
About Racepoint Global
Racepoint Global is an earned-first creative agency that helps brands make people take notice. Founded by PR pioneer Larry Weber, Racepoint partners with startups and global leaders alike to create breakthrough narratives, build credibility with media and influencers, and deliver ideas that stop audiences in their tracks. For more than twenty years, our work has delivered business impact for blue-chip brands worldwide. To learn more, visit www.racepointglobal.com.
About MIPS
MIPS develops the tools, software, and compute required for building autonomous edge computing platforms. With more than 40 years of history in computing innovation and mission-critical platforms, MIPS is uniquely positioned to advance the adoption of Physical AI in transportation, robotics and other embedded markets. MIPS technology is based on the open RISC-V instruction set architecture and uses a modular, standards-based approach to build workload-focused solutions. For more information, visit MIPS.com.
Read More
