LG Electronics
LG Electronics
LG Electronics
LG Electronics
LG Electronics
Overview
LG is evolving beyond its consumer legacy to become a global B2B leader. With a growing focus on AI, robotics, and IoT powered smart factory solutions, the company is transforming manufacturing operations and positioning B2B at the center of its long-term growth strategy.
Intro
LG is undergoing a major business transformation to shift perceptions from a consumer brand to a trusted B2B innovator in smart manufacturing.
PR
Creative
Content
Experiential
Strategy
Challenge
The B2B industry still largely viewed LG as a consumer brand, creating a need to build credibility and awareness around its leadership in smart factory solutions.
Result
Racepoint created an exclusive, first-of-its-kind smart factory tour at LG’s Tennessee Lighthouse Factory to give top-tier reporters firsthand access to LG’s AI, robotics, and IoT innovations. The tour generated high-value earned coverage across top trade outlets with a reach of 148.1K, amplified to more than 1M through social media - successfully strengthening LG's reputation as a B2B leader in smart manufacturing.
Credits
Frederik Hansen
Harrison Smith
Other projects
