MediaTek
MediaTek
MediaTek
MediaTek
MediaTek
Overview
MediaTek is the world’s fifth largest global fabless semiconductor company and a market leader in developing innovative system-on-chip (SoC) across mobile, smartphone connectivity, IoT, automotive, data center, computing, and more. In fact, it powers more than 2 billion devices each year from brands you love to make great technology accessible to everyone.
Intro
To help MediaTek re-earn the trust of Amazon’s new leadership and support the company’s push into the premium device segment, we developed a campaign that involved partnering with influential podcasts, media outlets, and analysts trusted by Amazon decision-makers, as well as billboard advertisements near Amazon offices, resulting in millions of impressions and views to positively shape Amazon’s perception of MediaTek technology.
PR
Influencer
Creative
Content
Strategy
Experiential
Challenge
With new Amazon leadership, MediaTek must re-earn the company’s trust and loyalty even after years of being its preferred partner for Amazon devices, while leaders aim to reposition Amazon devices for the premium, flagship segment.
Result
Partner with influencers, media outlets, and analysts that Amazon decision makers and leaders follow to create MediaTek-focused content positioning the company as a flagship brand with flagship technology, and ensure the content is received through targeted social media and billboard ads near Amazon offices. The campaign delivered more than 1.8M total views across podcast episodes and nearly 3M impressions across article placements on The Verge and GeekWire, helping MediaTek reach key audiences and develop positive perceptions of MediaTek technology on platforms where the target consumes content.
Credits
Anna Fielding
Frederik Hansen
Harrison Smith
Kristina Hölm
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