BrightSign
BrightSign
BrightSign
BrightSign
BrightSign
Overview
BrightSign empowers businesses to attract, engage, and captivate their audiences in dynamic, impactful ways through digital signage. As the global market leader in digital signage media players, its products are known for their signature reliability, affordability, ease-of-use, and market-leading technology.
Intro
As the brand targets marketing professionals with its solutions, BrightSign sought to expand the thought leadership of its marketing leaders.
PR
Creative
Content
Strategy
Challenge
As a B2B vendor, it can be challenging to secure earned opportunities for marketing thought leadership.
Result
Racepoint advised the client to take these thought leadership conversations to an owned channel, launching a marketing, branding, and customer experience podcast for two of the company's marketing executives called 'Prose + Comms: Engagement Unplugged.' Racepoint works with the client to identify potential guests, develop questions and episode descriptions, and produce the podcast episodes. Since launching, the podcast has received more than 500 downloads and brings in up to 90 downloads per month.
Credits
Harrison Smith
Kristina Hölm
Frederik Hansen
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