Boost Mobile
Boost Mobile
Boost Mobile
Boost Mobile
Boost Mobile
Overview
Boost Mobile, a subsidiary of EchoStar, is a value-driven wireless carrier committed to delivering affordable, high-quality 5G service nationwide. With a mission to challenge the status quo, Boost empowers consumers with simplified pricing, strong network performance, and meaningful savings.
Intro
Racepoint Global partnered with Boost Mobile to reposition the brand as a nationwide 5G carrier and challenger to the major wireless incumbents.
PR
Social Media
Creative
Content
Strategy
Experiential
Challenge
Boost Mobile faced low consumer awareness, outdated MVNO perceptions, declining subscribers, and limited media recognition of its investment in an advanced cloud-native 5G network.
Result
Racepoint relaunched the Boost Mobile brand with simplified pricing, aggressive value messaging, proactive media engagement, and narrative reframing to position Boost as a nationwide 5G competitor. The campaign generated nearly 200 top-tier placements and 3B+ impressions, shifted media perception to recognize Boost as a major 5G carrier, and supported a turnaround with 62,000 net subscriber additions in Q3 2024.
Credits
Anna Fielding
Frederik Hansen
Harrison Smith
Other projects
