Racepoint conducted a narrative development project to transform Sensera's brand narrative, making the customer the hero and Sensera the trusted partner. Racepoint also trained executive-level spokespeople in this narrative and conducted media outreach to secure opportunities for thought leadership and expanded executive visibility. To date, Racepoint has secured more than 60 pieces of coverage highlighting Sensera's new narrative and executive thought leadership on trending industry topics, reaching an audience of 24.4M unique monthly visitors.