SiFive
SiFive
SiFive
SiFive
SiFive
Overview
SiFive develops high-performance, customizable solutions built on the open RISC-V standard. SiFive's IP is in over two billion devices across a variety of industries, including aerospace, automotive, mobile, embedded systems, and data centers.
Intro
In 2024, SiFive launched the HiFive™ Premier P550 development board, the highest performance RISC-V development board on the market, to empower software developers to create innovative RISC-V solutions.
PR
Influencer
Social Media
Creative
Content
Strategy
Experiential
Challenge
SiFive needed the HiFive Premier P550 board to make a splash with the RISC-V developer community.
Result
Racepoint generated a strong wave of initial coverage with the HiFive Premier P550 board announcement and then drove additional buzz when it hit the market, seeding boards to influential reporters and creators. Racepoint secured coverage of the board in top news outlets such as Tom's Hardware (https://www.tomshardware.com/maker-stem/rp2040-boards/hifive-premier-p550-review 8.47M UVM) and The Register (https://www.theregister.com/2024/10/21/sifive_premier_p550_board/ 1.98M UVM), along with high-profile tech reviewers including ExplainingComputers (https://www.youtube.com/watch?v=9KTbi8dJjzQ 1.14M subscribers) Level1Techs (https://www.youtube.com/watch?v=v4kFuHpUuGo 508K subscribers).
Credits
Frederik Hansen
Harrison Smith
Kristina Hölm
Other projects
